This e-book covers real-life marketing opportunities that can be managed with Excel. In the process of learning the solutions and the opportunities, you will become confident with the many capabilities of Excel and be able to use Excel to manage your marketing plan.

Covers marketing topics such as:

• Competitive Analysis
• Research
• Lead Tracking
• Trade Shows
• Forecasting
• Pricing
• Sales Reports
• New Markets
• Growth Rates
• Segmentation
• Targeting
• Positioning
• Charting
• Metrics
• Goal Seek
• Customer Satisfaction